Late March saw us attend InterTraffic 2014 in Amsterdam – and we’re pleased to say it was a real success.
For those of you who haven’t visited the show, InterTraffic – which is also staged in Turkey, China and India – is arguably the world’s highest profile international traffic and transport trade fair.
Believe me, it’s a huge event. We are talking about a presence from around 800 companies that are in all parts of the traffic and transport industries. And it’s also a truly global affair – these businesses come from over 40 countries to attend the show and engage with peers, buyers and influencers from across the public and private sectors.
We knew we were going to be busy, which is why we fielded four of our management team at the show. Group CEO Paul Gillespie, our UK management services business leader Susan Taylor, our EMEA technology sales manager Jim Short – and, of course, me! – were all on hand throughout the four day event. We undertook discussions with businesses and municipal governments from around the world, and the focus of many of the conversations centred on our ability to meet the needs of decision makers seeking parking solutions within city centres.
In many ways, that’s no surprise. Our SmartPark solution, and its placement either as a full deployment or as a trial within cities including London, Madrid, San Francisco, Sydney, Edinburgh and Prague, is now encouraging many other local authorities and their partners to closely evaluate the merits of what we can deliver. The environmental and economic challenges that parking presents across the big cities within which we’re already working are relevant to many other conurbations around the world. The full-scale deployment of SmartPark in Westminster, and the trials currently taking place within other key locations, highlight how our technology can deliver real, proven solutions.
InterTraffic also saw us meet with companies that were interested in becoming Smart Parking distributors. These discussions were also very useful; we are in a period of expansion, so it’s important that we seek to develop relationships with businesses that are interested in partnering with us. We’ll then be even better placed to meet the needs of parking providers and municipal authorities within the countries that they know well.
InterTraffic was an unqualified success for us, and we’ve spent the last few weeks sifting through the conversations we had and the contacts we made to fill our diaries in the weeks and months ahead.