The Town of Cottesloe in Perth, Australia is a popular tourist destination. A fair, efficient parking management system is an essential component of making a visit to the Town of Cottesloe enjoyable for visitors, fair to residents and profitable to local businesses.
Cottesloe had been managing parking through traditional methods: officers would patrol time-restricted areas, identifying overstays and issuing infringement notices. This had proved inefficient as not all infringing vehicles could be identified. It was also a tedious, time consuming and mundane task for parking enforcement officers.
We installed and trialled SmartPark in Cottesloe’s busy and popular commercial strip – Napoleon Street. The town’s SmartPark trial system comprised 34 SmartEye sensors, relaying information to SmartRep, Smart Parking’s powerful car parking management software tool, which collates and analyses the data. All overstays are identified, in real-time, the minute each parked vehicle exceeds the time limit.
We had no real expectations of the result but were envisaging a substantial increase but not to the extreme result that emerged and surprised us and the elected members. Clearly the results demonstrated that the technology had immense capabilities and application
Spokesperson for the Town of Cottesloe
After just two months’ trial, a comparison with the same period the previous year showed tremendous efficiency savings and revenue generation. As a result, the council asked us to install a further 554 SmartEye sensors in all timed zones at the beach front where parking is at a premium during the summer months. Within a 4 year period revenue from parking infringements increased from $230,400 to $983,200.
For the Town of Cottesloe, SmartPark not only paid for itself but provided the council with a cash surplus that increased capital reserve.