UK retailer Matalan is to deploy Smart Parking’s Pay & Walk technology as part of its commitment to continue to maximise the quality of the shopping experience for its customers.
Pay & Walk, which enables drivers to park and pay in a barrier-less car park without needing to return to their car to display a ticket, will be installed at six Matalan sites.
The deployment is part of a contract extension between the retailer and Smart Parking. The new agreement will see the car parking service provider building on its arrangement to manage parking for those sites in Matalan’s portfolio for which the retailer has direct responsibility and a need for parking control.
Five stores currently operated as Pay & Display, and one store that is operating as Maximum Stay, will migrate to Pay & Walk. The system will integrate barcode technology from Pay & Walk into Matalan’s EPOS software to enable customers to be refunded on their parking payment if they spend more than £5 in-store.
Smart Parking will also introduce the company’s SmartRep parking management software across the Pay & Walk enabled sites to improve parking pattern analysis and future capacity decision-making.
In addition to Pay & Walk, Smart Parking will further enhance their management services agreement with Matalan. These improvements include: helping Matalan increase the number of car parks in its estate achieving the Park Mark standard; litter picking; the adoption of a dual attendant/Security Officer role; winter gritting support; car park fabric checks & fault notifications; and full annual audits of their car parks.
Matalan’s Business Development Manager Richard Smith said that the retailer was committed to introducing innovations to maximise the quality of their customers’ shopping experience. “Pay & Walk will make it easy, quick and convenient to park for our customers. This, alongside the other service improvements we will be introducing with Smart Parking, will all make a significant and positive contribution to the retail experience.”
Commenting, Smart Parking’s Charlie Leaper said that the business was pleased to be able to extend its agreement with Matalan. “Our new agreement with Matalan integrates proven technology and best practice management services in a way that will deliver real benefits to the consumer. We’re delighted to be at the cutting edge of agreements like this, and look forward to deploying this programme with Matalan in the months ahead.”