Pay / Appeal Parking Charge
Pay / Appeal Parking Charge

Maximise the potential of your parking assets

Smart Parking are currently working across the UK to help understand and financially maximise on & off-street parking estates. The following are some specific examples of UK councils we’ve helped and the particular challenges bay sensors have helped address.

Cardiff City Council

With over 64,000 commuters driving in to the city centre each day, Cardiff Council invested in a smart city parking and guidance system. 

Driving factors

  • Lack of detailed data around the use of parking resources
  • Using Cardiff’s parking asset rather than private car parks
  • Concerns with air pollution in the city centre
  • Reducing time commuters would spend on city roads, and alleviating motorist frustration 
  • The promotion of multi-modal forms of transport


Motorists now have the ‘Park Cardiff’ bi-lingual app that allows them to check for travel times and parking availability, as well as promoting Park & Ride services as part of Cardiff’s multi-modal transport integration.

Council officers can also use the SmartCloud management platform to view live parking events and generate detailed reporting for better insights into parking behaviour.

Marlow (Buckinghamshire County Council)


170 bay sensors - Enforcement of limited waiting bays & visibility of use and abuse.

Driving factors

  • Significant vehicle overstays in limited waiting bays
  • Civil Enforcement Officers (CEOs) wasting time by having to loiter to monitor overstays
  • Buckingham County Council were reluctant to turn to paid parking to alleviate the situation


The enforcement efficiency gains have been immediate, as CEOs are alerted to all overstaying vehicles in real-time. Sensor arrival messages are used as the first observation which allows for immediate enforcement by the CEO on arrival to the area. The SmartCloud dashboard allows the Council to view the site in real-time, and understand and report on contravention, occupancy, turnover rates and more. 

Royal Borough of Greenwich


100 bay sensors – EV, Disabled & Coach Bays 

Driving factors

  • High parking pressure around the University & National Maritime Museum
  • Bays reserved for electric vehicles being used  for general parking
  • Tourist coaches using the area each day were difficult to monitor


The Council is now able to compare charge time with bay occupancy in the EV bays, which is key for turnover and fair use. Coach parking has become more regulated, and the Council now have a better idea on how spaces are being used.

All parking information is made available via the SmartCloud management platform, and this in turn integrates with the Borough’s smart city Urban Sharing Platform.

Leasing options

Smart Parking also offer a range of car park leasing options, ideal for Councils looking to realise the full revenue potential of their parking estate. We are dedicated to forging long-term partnerships with Councils, offering flexible leasing options to enable continuous development.

We appreciate the unique complexities of each and every car park and use a blend of the latest parking payment technology, space management innovation and ethical enforcement to put positive parking experience at the forefront.

At Smart Parking we help our customers truly recognise the potential of their parking asset. By deploying the latest in car park technology across a parking footprint - no matter how large or small - we are able to give councils and operations both an overview of how their car park is being used, as well as enabling customers to take a deep dive and really look at their parking asset at a granular level. Our technology is designed to be flexible and customisable, so we can deliver a smart city working solution to almost any car park space.

Managing Director - UK | Smart Parking